As much demanding a man is, a thin pocket friendly point and shoot camera satisfies from time to time. Sony’s newest addition to the photoaffine consumer market the DSC-T700 gives a solid and minimalistic appearance with a bounty of features. Prominent are the next generation Car Zeiss lens with 4x optical zoom with digital stabilization, 4GB of on-board storage and a 3.5inch touch screen. This welcome addition beside the highly professional light-munching camera will be available in black, silver, gold, pink, and red.