The well known European fashion brand Emporio Armani again infiltrates the field of technology as they’ve again teamed up with Korean’s Samsung to develop an iconic mobile phone, baptised the Armani Night Effect. This flashy handset is built to fulfill the media demands instead of covering business tasks, noticeable through the blue, red and green lighting running around the sides and the side mounted controls which keep in control of the 3.2 megapixel camera, multimedia player, FM radio tuner and the 2.2-inch OLED display.